In Part 1 of the History of How It Ends, I talked about where the idea for the novel came from.
In Part 2 of the History of How It Ends, I talked about what drove the writing forward and the genesis of some of the character names.
In Part 3 of the History of How It Ends, I talked about the onerous task of editing the beast.
In Part 4 of the History of How It Ends, I talked about how I procrastinated about which direction I should go in trying to get the novel published.
In Part 5 of the History of How It Ends, I talked about how I finally got over my fear and procrastination and made the decision to self-publish.
In Part 6 of the History of How It Ends, I talked about the mechanics of self-publishing.
This is the final installment in the History of How It Ends posts. For me, it’s been an interesting exercise in revisiting all of the effort that went into a single book. I imagine it’s both harder and easier for other writers, given that everyone’s process is different. I used to think that process was the magic skeleton key, that if I found the right one, I’d suddenly be able to churn out high-quality story after story with the greatest of ease. The truth of the matter is that, for the majority of writers, high-quality stories don’t just appear, they have to be crafted, and that takes consistent work. I say “consistent” because that’s one of the biggest challenges I’ve had to overcome, namely my ability to “grasshopper” the work.
This ability to put off until tomorrow what I should be doing today is one of the primary reasons How It Ends took me six or seven years to write, edit, and publish. Editing alone became such an onerous task that I couldn’t stand to look at the manuscript anymore, and it was only in the moments when I felt a more compulsive need than desire to edit did I pick up the red pen.
This ability is also why the work on How It Ends isn’t done yet.
The next thing that I have to do is to get How It Ends out there in ALL formats. Right now, I’ve only got it on Amazon, available for Kindle. What I really need to do is to put it on Smashwords, which will make it available to be pushed to B&N, iTunes, I can even output it as a PDF and have it available for purchase on this blog. Smashwords calls the process the “meat grinder”, which feels about right. The story goes in, preferably as a Word doc, and out come all the different ebook formats. Plus, by putting it on Smashwords, I can control the price point better on Amazon. How? Read my musings on this topic here.
What’s kept me from really getting going with Smashwords is their, if not insistence, then at least strong recommendation that you read through their style guide first so that your book doesn’t get rejected. Their 110 page style guide. Here’s where Amazon does a lot better than Smashword. Amazon, as I outlined yesterday, is two step process. Smashword requires me to pick through their style guide, large chunks of which don’t apply to me because the guide covers Word documents and EPUB formats, before I really get going. Again, it’s not a requirement, but by circumventing the process you risk looking like a newb.
So Smashwords is next. This will be in two parts. The first is to get the How It Ends omnibus up there and out to the other venues. The second will be to get Part One of How It Ends up there and priced to zero. Once priced to zero, my hope is that readers will find it and keep finding it because it’s a zero cost that floats to the top, and after reading Part One, will buy the remainder of the book.
This would wrap up the ebook side of things. But what of the physical book?
Amazon has a program now that allows you to take your finished work and create it as a physical book. It’s called CreateSpace. I haven’t spent too much time researching this yet, but it’s on my list of things to do. One of the things I have seen and that appeals to me is that indie publishing on CreateSpace gives you the opportunity to push your book out to other venues, like funneling it out through Baker & Taylor’s catalogues to libraries. It increases the “discoverability” of your book.
CreateSpace also lets you buy your own book at a pretty good discount. So if I were to put my salesman hat on, I could buy 50 copies of my own book and haul them around to places asking people if they wanted to buy them. Who knows who might pick up a copy and discover it? Mayby Stephen Spielberg will be filming his next movie in my town. You never know.
The last thing I need to do is get the word out more about the book. This is also something on which I’ve dragged my feet. I’m not a terribly good self-promoter. It makes me uncomfortable. It feels like bragging, and that’s so not my style. I’m an introvert at heart, so to have to shout about my accomplishments to total strangers–heck, even friends–is not in my wheelhouse. But there again, if I don’t take charge of it, no one will. So I need to get the word out more.
How will I do this? I’ll start with reviews. There are a number of blogs and websites that review sci-fi books and ebooks. Some of them get a lot of readership, and some of them push their reviews to Goodreads, Amazon, and B&N. There’s a danger in that, of course. I’ve done the best I could with How It Ends, which doesn’t mean somebody else will like it. A negative review can certainly happen.
In addition to online websites and blogs, Kirkus Review offers to review books. It’s a total cash cow for them, because you have to pay for the review, but you’re guaranteed a review. Again, you’re not guaranteed a good review, but if you pay them they will review it. Once they finish, you get to review their review and decide if you really want them to publish it. It’s not cheap, running something like $425, but it can be another great way to get your book (and your name) out there.
That’s about it. That’s the story of How It Ends, from concept to published ebook. I hope you’ve enjoyed these posts. I’ve certainly enjoyed the trop down memory lane. Off to finish editing my next book, which might be out by this fall, if I focus.
Hope you’re in the mood for hard-boiled crime fiction!